Sarkodie and Adidas Collaborate to Propel Africa’s Creative Economy
Sarkodie (Michael Owusu Addo), a Ghanaian musician and entrepreneur, and Adidas have announced a unique relationship that will see both sides work to propel Africa’s creative economy forward.
Kicking off the relationship is Nutmegs’ (Adidas representative in Ghana) partnership on the exclusive listening session of Sarkodie’s upcoming album ‘No Pressure’.
Sarkodie’s effort is a follow-up to last year’s highly successful Writing Camp, which provided a platform for young creative artistes to curate and share their writing talent.
The relationship also connects to Nutmeg’s Artists Programme, where creators are encouraged to make a statement and leave their mark alongside outstanding celebrity talent in music, sports, and fashion.
The innovation is a celebration of the brand’s global member community and an opportunity to bring people together through its curated program of digital experiences.
The ‘No Pressure’ album is a result of months of work and embodies the quality that has come to be associated with the Sarkodie brand.
This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world-class solutions for the African entertainment ecosystem.
